![]() ![]() While management experts agree that Kaufman’s five processes are common to all businesses, they argue that different types of businesses rely on additional key processes depending on what they offer and their industry. (Shortform note: The number of key processes underpinning every business is debatable. He argues that there are five key processes underpinning every business-creating value, marketing, selling, delivering value, and managing finances-and suggests ways to optimize them for successful results. In The Personal MBA, Josh Kaufman offers a comprehensive overview of how businesses work. Here’s a brief overview of the key themes. You’ll come away knowing how to identify profitable opportunities and make informed decisions to ensure business success. He argues that there are five key processes underpinning every business and suggests ways to optimize them for successful results. ![]() In The Personal MBA, bestselling author and entrepreneur Josh Kaufman offers a comprehensive overview of how businesses work. What is Josh Kaufman’s The Personal MBA about? What is the key message to take away from the book? Like this article? Sign up for a free trial here. Shortform has the world's best summaries and analyses of books you should be reading. This article is an excerpt from the Shortform book guide to "The Personal MBA" by Josh Kaufman. ![]()
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